As political junkie and one time messiah, this is interesting not only for its message, but for its surefooted use of the medium's natural strengths; in creating a shared national narrative, a common experience and thereby establishing the foundation for governance by an engaged and involved populace.
It is easily worth 28 minutes of anyone's time, for the future historical significance alone*.
* In one of the endless number of possible alternate realities that populate our multiverse, there must exist a George W. Bush who applied this same skill and these consummate communication tactics to enacting Social Security reform immediately after the 2004 election. In this bizzarro-world there is no economic downturn and McCain is winning the election on the theme of:"McCain = 4 More Years of Bush!"
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